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Brand building in a digital age: Old thinking for new times
A good question Last year Admap set the marketing community a rather excellent essay question – ‘How brands are built in the digital age’. (Given that most of what follows is not my original thinking...
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Your brand is software, not a person: A new metaphor for changed times
“The price of metaphor is eternal vigilance” Norbert Wiener It is a truth universally acknowledged that consumers find it natural to imbue brands with human personality characteristics, such as...
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Brand building in a digital age: A compass for uncharted waters
“It is very difficult to study history-in-the making, but what is occurring right now is the most powerful influence on the economy, the consumer and brand marketing since the Industrial Revolution....
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The state we’re in
Our problem is not that we are short of information about this new force in our lives. On the contrary, we are awash with the stuff. It’s just that we have no idea what it all means. In that sense, we...
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The state we’re in – Pt.2
Source: Laurence Scott, The Four-Dimensional Human Being: Ways of Being in the Digital World
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The state we’re in – Pt. 3
Source: Laurence Scott, The Four-Dimensional Human Being: Ways of Being in the Digital World
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The state we’re in – Pt. 4
Source: Laurence Scott, The Four-Dimensional Human Being: Ways of Being in the Digital World
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The fracking of attention
“Tell me to what you pay attention and I will tell you who you are” Jose Ortega y Gassett Empires of the mind If buyers of a brand do not think their brand is different or unique (Ehrenberg)… And if...
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R&B act demonstrate greater digital expertise than many a marketer
In the face of digital endlessness, restraint is just as important as creation.” Source: Pitchfork
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